JetSuite wants to bring a premium experience to the light jet charter market and is making a number of changes it says are based on customer feedback
As Dallas-based private jet operator JetSuite gets ready to enter its second decade the company is making sweeping changes to its SuiteKey jet card program. Stephanie Chung, JetSuite’s recently appointed president, tells Private Jet Card Comparisons the moves are part of a “complete brand refresh” that will hit “every touch point…from a new website to invoices. Our goal,” she says, “is to bring a premium experience to the light jet category,” adding, “Most of the competitors tend to focus on their heavy aircraft because that’s where the biggest margin is.”