PrivateFly CEO Adam Twidell on new products and his new owner

A year after its acquisition by Directional Aviation’s OneSky placing it alongside Flexjet and Sentient Jet, PrivateFly is gearing up for more growth after a merger with Skyjet and launching its City Pairs product

Last September Kenn Ricci’s Directional Aviation snapped up tech-driven U.K.-based private jet charter broker PrivateFly as it prepared for more expansion in Europe.

In the year since, Directional folded its own broker Skyjet into PrivateFly, launched fixed-rate pricing between key European cities, expanded it to select U.S. routes, and signaled its intention to grow here with the appointment of former NetJets and XOJET executive Gregg Slow as president of North America.

Private Jet Card Comparisons recently caught up with PrivateFly co-founder and CEO Adam Twidell during Revolution.aero in San Francisco where he talked about the deal, the year since, what’s ahead, and synergies with Directional’s OneSky siblings Flexjet and Sentient Jet. Below is a condensed and edited version of the interview.

Directional Aviation buys U.K.-based charter broker PrivateFly

Kenn Ricci Tuvoli

The deal by the parent of Flexjet, Sentient Jet and Skyjet expands Directional Aviation’s global reach and doubles down on its online on-demand private jet charter business

 

OneSky, LLC, part of Directional Aviation and home to Skyjet, Sentient Jet and Flexjet, today announced it has acquired U.K.-based PrivateFly, a leading global digital booking service for private jet charter flights. According to a press release, PrivateFly is expected to combine with Skyjet, OneSky’s existing brokerage group and a pioneer in aviation technology for more than 20 years. The goal is to create one of the world’s largest online booking platforms for private jet charter, one with a robust digital platform and a physical geography and assets tailored for countries on four continents. 

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