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OneSky’s PrivateFly has launched a dynamic pricing membership program, adding to its line-up of on-demand charter, jet cards, and City Pair fixed-route pricing.
Last September Kenn Ricci’s Directional Aviation snapped up tech-driven U.K.-based private jet charter broker PrivateFly as it prepared for more expansion in Europe.
In the year since, Directional folded its own broker Skyjet into PrivateFly, launched fixed-rate pricing between key European cities, expanded it to select U.S. routes, and signaled its intention to grow here with the appointment of former NetJets and XOJET executive Gregg Slow as president of North America.
Private Jet Card Comparisons recently caught up with PrivateFly co-founder and CEO Adam Twidell during Revolution.aero in San Francisco where he talked about the deal, the year since, what’s ahead, and synergies with Directional’s OneSky siblings Flexjet and Sentient Jet. Below is a condensed and edited version of the interview.
While there has been chatter for a while that Flexjet was readying the launch of a program to target customers in Europe, an announcement is apparently getting closer, the company confirmed.
In the past two weeks Flexjet posted openings for captains and first officers based in Amsterdam, Basel, Barcelona, Berlin, Brussels, Cologne, Copenhagen, Dusseldorf, Edinburgh, Geneva, London, Manchester, Milan, Munich, Nice, Paris, Stuttgart, Vienna, and Zurich.
| Year Founded | 2008 |
| Leadership | Marine Eugene, Acting CEO, PrivateFly; Annelies Garcia; Commercial Director, PrivateFly; Garreth Horrocks, Group Safety Officer Steven Warner-Gould, Jet Card Sales Director Matt Barber, Head of Sales Kenn Ricci, Chairman, OneSky Flight; Andrew Collins, CEO, OneSky Flight (charter and jet cards); Dave Woolley, Finance Director, OneSky Flight, Europe |
| Headquarters | St. Albans, England |
| Jet Card Hourly Rates | From GBP 5,900 in a light jet |
| Related Products | City Pairs one-way fixed rates; On-demand charter; Empty legs |
| Related Companies | A subsidiary of OneSky Flight (Directional Aviation) Sentient Jet, FXAIR, Flexjet |
PrivateFly is included in Private Jet Card Comparisons’ database of over 50 jet card providers, enabling you to compare programs in minutes.
Founded in 2008 and based outside London, PrivateFly offers on-demand charter, including digital bookings and a fixed-rate, guaranteed availability jet card in Europe. In 2018, it was acquired by Directional Aviation, which merged its Skyjet private jet charter division under the PrivateFly banner. PrivateFly is considered an innovator, with informative content on its website and collaborations. In the past, it has partnered with luxury travel agency Black Tomato for ski trips to Japan and New Year’s Even flights between Australia and Hawaii, allowing two celebrations. Its City Paris fixed-rate pricing. Set one-way costs for whole aircraft charters on popular routes are posted seasonally.
When was PrivateFly founded?
The company was founded in 2008 by former NetJets and RAF pilot Adam Twidell, and his wife Carol Cork, a former Conde Nast publishing executive.
Who owns PrivateFly?
Directional Aviation's OneSky Flight unit, which also includes Flexjet, Sentient Jets, and FXAIR.
Who is the CEO?
Marine Eugene is Acting CEO.
How are aircraft sourced?
PrivateFly is a broker. It sources its aircraft through third-party charter operators and Flexjet owned fleet.
What are PrivateFly’s initiation and membership fees?
None
What is PrivateFly’s entry-level jet card program?
25 hours
Is there guaranteed availability?
Yes
Is the hourly rate guaranteed?
Yes
Can jet card holders/members use multiple aircraft at the same time?
Yes
What is the company website?
www.privatefly.com
Where is PrivateFly’s headquarters?
St. Albans, England
Contact a Sales Executive at PrivateFly
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