The inventor of the jet card expects to hit the $300 million sales mark
On the same day, Delta Air Lines was announcing it would spin off its Delta Private Jets subsidiary and merge it with Wheels Up becoming the combined company’s largest shareholder, the inventor of the jet card was also making some news.
Sentient Jet CEO Andrew Collins told the hosts of Yahoo! Finance’s The Final Round his company is on target to hit the $300 million sales mark.
After guaranteeing Wifi on super mids last year, Sentient is expanding connectivity
The jet card inventor will launch transatlantic fixed one-way pricing with guaranteed availability
Aircraft specific jet cards are coming in 2020
Directional Aviation’s jet card provider Sentient Jet is celebrating its 20th anniversary. And it has some of its most significant program changes.
In an interview with Private Jet Card Comparisons during Corporate Jet Investor in Miami, CEO Andrew Collins outlined several key updates.
Top of the list is expanding guaranteed Wifi, fixed rates and guaranteed availability for transatlantic flights, and aircraft specific programs.
One thing you probably won’t be seeing from Sentient is jet sharing, according to Collins.
The jet card provider will continue with a wide variety of hospitality for members during Derby weekend
Directional Aviation’s Sentient Jet said it has renewed its multi-year collaboration with the Kentucky Derby, Kentucky Oaks, and Churchill Downs as Preferred Private Aviation Partner. As an official partner of the two annual races and their shared home track, Sentient Jet will continue to curate various extraordinary experiences surrounding the weekend’s celebrations, including bespoke private travel services, special on-site hospitality offerings and the third annual Derby Day Breakfast hosted by Brand Ambassador and Celebrity Chef Bobby Flay.
The inventor of the Jet Card 20 years later finds itself atop the growing category it created
Founded in 1999, Sentient Jet lays claim as inventor of the jet card. Twenty years later the company is no longer a start-up trying to prove a concept, but with 6,000 members a category leader, by our estimates definitely in the top three in revenues out of more than 50 providers. It’s also is part of the Directional Aviation family of companies which includes flight providers Flexjet, Skyjet and PrivateFly (acquired in September) as well Nextant Aerospace (remanufacturing of business jets), Sojourn Aviation (aircraft sales), N1 (aircraft engine parts), Air Services (off-wing services), and Constant Aviation (aircraft modifications and structural repairs). In 2017, Ken Ricci, privately held Directional’s chairman told Forbes the company had $2.5 billion in sales and around 3,000 employees. Sentient and Skyjet revenues were north of $300 million last year.
There are multiple ways jet card companies source aircraft. Here’s your guide to the differences and how they matter
Where does your jet card get the airplanes that will fly you?
There are over 50 companies that offer jet cards and while some buyers care only about price, as in the lowest hourly rate, at least at the beginning of their search, I find most subscribers end up taking a more holistic view. For one reason, just looking at the hourly rate can be misleading. Some jet cards quote rates inclusive of the 7.5% Federal Excise Tax while others aren’t. Some programs also have surcharges for fuel, CPI escalators, extra fees for using busy airports, and many have varying peak-day surcharges. If you fly out of your primary service area, your fixed rate may no longer apply, and you may have to pay ferry fees and extra charges, so while some programs have global service areas, others are regional or national.