Sentient Jet projects record-level flying this summer

By Doug Gollan, April 29, 2021

Jet card provider Sentient expects July and August flying to be up to 50% more than pre-pandemic summer travel

Sentient Jet is the latest private aviation provider to issue a bullish forecast for private aviation travel.

Based on current booking data, Sentient expects 2021 will be its highest volume summer in the company’s history. It forecasts July and August flying to surge 30-50% compared to pre-pandemic summer travel.

Earlier this month, NetJets told pilots it expects to hit record flying levels as soon as October. It revealed it is hiring 150 additional flight crew. Last month Wheels Up’s Kenny Dichter said, “When business travel and traditional vacation come back online, you may see 125%, 150% sort of demand levels.” Argus reported Part 135 charter flights hit a record in March.

Sentient Jet at the Kentucky Derby

Sentient will celebrate its sixth year as a corporate partner of the Kentucky Derby and Churchill Downs this weekend. This year it is partnering with American Thoroughbred racehorses Midnight Bourbon and Hidden Stash.

“We’re thrilled to continue our support of thoroughbred racing by partnering with Winchell Thoroughbreds and BBN Racing for the latest running of the greatest horserace in the world,” said Andrew Collins, President and CEO of Sentient Jet.

He added, “With care and consideration for the safety of race fans and our passengers, we’re optimistic about the future ahead and look forward to kicking off the season with this iconic event.”

Midnight Bourbon is trained by Steve Asmussen and ridden by National Museum of Racing Hall of Fame jockey Mike E. Smith. The jockey has won more Breeders’ Cups than any other jockey. Winchell Thoroughbreds owns midnight Bourbon. Hidden Stash is owned by BBN racing and trained by Victoria Oliver. He’s ridden by Rafael Bejarano. Both horses will be dressed with Sentient Jet branded blankets, as well as hats and masks for their respective teams.

This year, Sentient offered jet card owners early access to exclusive limited seating at Churchill Downs from socially distanced settings within The Mansion, Luxury Private Suites, and Matt Winn’s Steakhouse.

New customers who signed up with Sentient between April 22-28 received their choice of a $5,000 Kentucky Derby Betting Voucher or luxury seating for two at the Derby, including food and beverage throughout the day.

Thoroughbred racing horse owner and star Chef Bobby Flay will be sharing his Derby picks via Sentient’s social channels (@sentientjet) on Saturday. Next year, Sentient plans a return of his annual private breakfast for jet card customers.

Sentient philanthropy

Separately, it is supporting Jose Andres’ World Central Kitchen. The non-profit organization uses the power of food to nourish communities and strengthen economies in times of crisis and beyond. It has been instrumental in aiding frontline workers and communities impacted by COVID-19. In addition to donating $25,000 to the organization, Sentient Jet pledges up to an additional $20,000 if its pair of partnered horses win, place, or show at the Derby.

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