Exclusive: Flexjet sets 2021 Europe launch; Sentient Jet to add health and hygiene requirements for operators

Flexjet Sentient Jet Flex Jet

In a wide-ranging interview, Directional Aviation’s boss Kenn Ricci tells Private Jet Card Comparisons Flexjet’s Europe growth is moving forward, it is expanding use of private jets to position pilots, and Sentient Jet will introduce health-safety requirements for its partner operators

A McKinsey study reveals 90% of those who can afford to fly privately don’t; However, UHNWs and corporate executives are often part of the high-risk profile for COVID-19

With tailwinds gradually picking up, Directional Aviation Capital’s principal Kenn Ricci announced his OneSky Flight’s Flexjet unit will expand its European presence in 2021.

Before the Covid-19 Coronavirus crisis, plans had called for a launch this month during the annual EBACE exhibition in Geneva, Switzerland.

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The inventor of the Jet Card 20 years later finds itself atop the growing category it created

(Updated Dec. 27, 2019) Founded in 1999, Sentient Jet lays claim as inventor of the jet card. Twenty years later the company is no longer a start-up trying to prove a concept, but with 6,000 members a category leader, by our estimates definitely in the top three in revenues out of more than 50 providers. It’s also is part of the Directional Aviation family of companies which includes flight providers Flexjet, Skyjet and PrivateFly (acquired in September) as well Nextant Aerospace (remanufacturing of business jets), Sojourn Aviation (aircraft sales), N1 (aircraft engine parts), Air Services (off-wing services), and Constant Aviation (aircraft modifications and structural repairs). In 2017, Ken Ricci, privately held Directional’s chairman told Forbes the company had $2.5 billion in sales and around 3,000 employees. Sentient and Skyjet revenues were north of $300 million last year.

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