Sentient leverages Kentucky Derby to continue supporting Homes For Our Troops

By Doug Gollan, April 30, 2019

Homes For Our Troops builds and donates specially adapted custom homes nationwide for severely injured post – 9/11 Veterans

Sentient Jet today announced its continued support of Homes For Our Troops, a Veteran nonprofit that served as the subject of a successful awareness campaign led by the jet card provider throughout the 2018 Triple Crown season. The promotion of Homes For Our Troops includes a partnership with Omaha Beach and Fox Hill Farm at the 145th running of the Kentucky Derby on Saturday, May 4, 2019.

In announcing its support, Sentient said, “The partnership, which marks the latest demonstration of Sentient Jet’s unwavering commitment to both the Veteran and horseracing communities, will bring national and necessary attention to the organization’s mission of building and donating specially adapted custom homes for injured Veterans while simultaneously welcoming several US Veterans to Churchill Downs to experience the Kentucky Derby with Sentient Jet, the annual horseracing event’s Preferred Private Aviation Partner.”

Sentient Jet extends Kentucky Derby partnership

Earlier this week, Sentient Jet announced it had extended its partnership with the Kentucky Derby.

Sentient Jet Kentucky Derby
Homes For Our Trips builds homes for severely injured post-9/11 Veterans.

Omaha Beach and Country House join a highly-distinguished group of horses that have been hand-picked by Sentient Jet throughout the brand’s decade-long presence within the horseracing industry including 2016 Kentucky Derby winner Nyquist, 2017 runner-up Lookin’ at Lee and recent Triple Crown standouts Combatant, Tenfold and Gronkowski.

“Following our introduction to Homes For Our Troops in 2018, the organization has held special significance to the entire Sentient Jet team, and we’re thrilled to join forces with Fox Hill Farm and team Omaha Beach to usher in the next wave of awareness around the inspiring nonprofit,” said Andrew Collins, president and CEO of Sentient Jet. “Named to commemorate one of the most momentous military operations in history, Omaha Beach is the ultimate envoy for this worthy cause, and we look forward to cheering him on alongside our esteemed guests at the upcoming Kentucky Derby.”

Homes For Our Troops has built 274 homes for severely injured veterans nationwide.

As part of the partnership, Sentient Jet will host a group of US Veterans on the backside of Churchill Downs on Thursday, May 2 for an intimate introduction to the Omaha Beach team. The acclaimed attendees include Army Specialist Brett Bondurant, Marine Corporal Travis Echols, Marine Staff Sergeant Matthew Wheeler and Army Sergeant Richard “Tony” Doyle, all of whom sustained life-altering injuries during their respective tours of duty.

At the Kentucky Derby

At the track, the group will be joined by Jacob Tamme, a retired NFL tight-end and University of Kentucky alumnus who is known for his support of the Veteran community through his work with Swings for Soldiers, a charity golf tournament that he hosts with his wife Allison Tamme, for a behind the scenes look at the entire Kentucky Derby field.

Sentient Jet
Veterans will be honored guests at Sentient Jet’s third annual Derby Day Breakfast hosted by brand ambassador and celebrity chef Bobby Flay before returning to Churchill Downs to watch Omaha Beach compete in the 145th running of the Kentucky Derby.

On Saturday, May 4, the Veterans will be honored guests at Sentient Jet’s third annual Derby Day Breakfast hosted by brand ambassador and celebrity chef Bobby Flay before returning to Churchill Downs to watch Omaha Beach compete in the 145th running of the Kentucky Derby. Named for the most intensely fought after beach of World War II’s D-Day, Omaha Beach is a Kentucky-bred three-year-old colt owned by longtime horseracing entity Fox Hill Farm and trained by legendary Richard Mandella.

The Thoroughbred is one of many that Fox Hill Farm’s owner Rick Porter has named in reference to important military moments with the intention of reminding racing fans of the incredible sacrifices that have been made by the nation’s Veterans throughout its history. As one of the Derby’s leading contenders, Omaha Beach will be well-positioned to bring great visibility and attention to Homes For Our Troops and the Veteran community at large.

A commitment to the nation’s Veterans

“Fox Hill Farm has long been committed to honoring our nation’s Veterans and bringing attention to all they have done for our country, and we’re proud to partner with Sentient Jet and Homes For Our Troops to celebrate and support the Veteran community at the Derby,” said Rick Porter, owner of Fox Hill Farm. “Following a solid start to the 2019 season, we’re expecting great things from Omaha Beach at the upcoming race, but no matter the outcome, his advocacy of our nation’s finest will no doubt be a highlight of his career.”

The partnership builds upon Sentient Jet’s multi-year awareness campaign in support of the nonprofit, which began with the company’s partnership with Combatant at the 2018 Kentucky Derby followed by Tenfold at the 2018 Preakness Stakes and 2018 Belmont Stakes. In its inaugural year, the campaign generated significant local and national media attention across both the horseracing and larger consumer landscape, with prime coverage on Fox Business TV and NBC Sports Network, among others, as well as considerable direct donations.

“We are grateful that Sentient Jet has chosen to bring attention to our Veterans and organization at the Kentucky Derby again this year,” said Tom Landwermeyer, president and CEO of Homes For Our Troops. “The awareness raised by this campaign helps advance our important mission and provide more injured Veterans with the adapted homes they need and deserve.”

Building homes for severely injured post-9/11 Veterans

Homes For Our Troops builds and donates specially adapted custom homes nationwide for severely injured post – 9/11 Veterans. Most of these Veterans have sustained life-altering injuries, and these homes enable them to focus on their family, recovery and rebuilding their lives. Since its inception in 2004, nearly 90 cents of every dollar spent have gone directly to program services for Veterans. Homes For Our Troops builds homes where a Veteran chooses to live and continues its relationship with the individual after home delivery. Empowered by the freedom that a donated, specially adapted custom home brings, Veterans can focus on their recovery and returning to their life’s work of serving others.

Adding to Sentient Jet’s already impressive Derby Day presence, Sentient Jet will also sponsor a second Kentucky Derby contender on Saturday, May 4, Country House. Owned by Guinness McFadden and trained by William Mott, Country House has finished in the top three of his past six career races and qualified for the Kentucky Derby with a third-place finish at the Arkansas Derby in Oaklawn Park.

“The Country House team is honored to have this unique opportunity to support those who have dedicated their lives to serving our country, and we’re getting Country House ready to run the race of his life on their behalf,” said Guinness McFadden, owner of Country House. “We thank Sentient Jet and Homes For Our Troops for allowing us to be a part of this cause and look forward to celebrating alongside our partners at the Kentucky Derby and beyond.”

Sentient Jet’s jet card

The upcoming event is the fourth consecutive that Sentient Jet will participate in an official capacity since becoming the first private jet provider to assume the role of Preferred Private Aviation Partner in 2016. You can read more about Sentient Jet’s jet card offering with our in-depth Jet Card Insider analysis.

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