Wheels Up adds World Equestrian Center partnership

Wheels Up Experience is now the official private aviation and hospitality partner, and sponsor for WEC for all Grand Prix VIP shows in Ocala, Florida.

By Doug Gollan, January 5, 2023

Wheels Up Experience is now the official private aviation and hospitality partner, and sponsor for WEC for all Grand Prix VIP shows in Ocala, Florida

Wheels Up Experience and the World Equestrian Center (WEC) today announced a partnership naming the provider the official private aviation partner and hospitality sponsor of WEC for all Grand Prix VIP shows and other events throughout the year at the Ocala, Florida venue.

In the announcement, the companies noted, “With no commercial flight options into Ocala, this partnership will provide value and convenience to Wheels Up members and WEC attendees traveling to the destination.”

As part of the multifaceted deal, Wheels Up will be named the title sponsor of two Grand Prix events hosted at the World Equestrian Center during the 2023 show season, with both being titled the Wheels Up Grand Prix.

World Equestrian Center members will receive preferred membership options to join Wheels Up for their private aviation needs.

Additionally, Wheels Up members will have access to bespoke events, ticketing, and more through the partnership.

“We are thrilled to have the opportunity to become the official private aviation and hospitality partner of the World Equestrian Center to provide seamless travel experiences for our members traveling to Ocala for the events,” said Bill Roberts, Senior Vice President, Communications, Public Relations, and ESG at Wheels Up.

He added, “We believe in unsurpassed experiences on the ground as well as in the air, and this partnership provides a unique, curated combination for our members and others attending WEC events.”

The World Equestrian Center – Ocala is a year-round equestrian and sports venue with indoor arenas and multipurpose buildings for vendors.

The facility is the largest equestrian complex in the United States, situated on nearly 378 acres of state-of-the-art arenas and luxury accommodations, with an additional 300 acres set aside for future expansion.

The World Equestrian Center facilities currently include a 5-star hotel with high-end restaurants and a world-class spa, in addition to numerous other restaurants and shops on the property.

“We are honored to welcome Wheels Up as an official partner at World Equestrian Center – Ocala, and we’re looking forward to providing our guests and visitors with the opportunity to travel effortlessly to our future events,” said Roby Roberts, CEO of World Equestrian Center.

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