DayJet cofounder planning per-seat on-demand private jet flights

Start-up AtlantisRoad promises a new category of regional air service for business travelers branded per-seat-on-demand.

By Doug Gollan, June 27, 2023

Start-up AtlantisRoad promises a new category of regional air service for business travelers branded per-seat-on-demand

DayJet co-founder Nancy Iacobucci is back and wants to create a new category described as per-seat-on-demand.

According to the website for AtlantisRoad Corporation, “Our mission is to empower a new category of regional air service created for business and branded per-seat-on-demand.”

Iacobucci declined to comment. However, the website says, “We are not a private charter, fractional ownership, membership club, jet card or public charter.”


The start-up promises to book flights via an app in two steps, including on-demand, where users choose where and when to fly, and buy-the-seat, which offers “purchase the seat, affordably.”

AtlantisRoad says it will bring “a new age of regional air travel.”

It says per-seat-on-demand “is sold by the seat according to the business travelers schedule, flying point-to-point from where they need it, when they need it, non-stop to where they want to go, affordably.”

The company “is building a real-time, demand-driven logistics optimization software platform that enables this radically new category of on-demand regional air service.”

Seat prices will be competitive with business class travel and well below private charter prices.

It also notes some cooperation with Honda Aircraft Company.

“In partnership with Honda Aircraft Company and its family of aircraft, the service will initially deploy the HondaJet, a state–of–the–art Very Light Jet that features best-in-class passenger comfort, safety, performance, economics, and sustainability,” AtlantisRoad writes.

When it launches, the flights will use FBOs.

According to her LinkedIn profile, AtlantisRoad has been around since 2017. However, its website just appeared in recent months.

It lists 14 employees from product management to software architecture and a CTO.

DayJet history

Eight team members, including Iacobucci, were part of DayJet.

The first-generation air taxi closed in September 2008, hampered by delays with the Eclipse 500 very light jet and the travel downturn led by the financial crisis.

DayJet was founded by Iacobucci’s late husband, Edward E. Iacobucci, and had ordered over 200 of the Eclipse VLJs.

JSX, Aero, and Vista Global’s XO have been expanding by-the-seat private flights on a scheduled basis.

XO, Wheels Up, and Jet Linx have been offering crowdsourcing options for jet-sharing.

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