Vista's XO launches XO Firsts lifestyle experiences

By Doug Gollan, September 19, 2023

Vista Global private jet flight provider XO is branding its lifestyle partnerships under the XO Firsts banner

XO is launching XO Firsts, “offering complimentary access on a first-come, first-served basis to a world of exclusive experiences.”

Vista U.S. President Leona Qi says, “We have created XO Firsts to offer our members more travel possibilities and further enhance their membership experience.”

She adds, “Each First includes a complimentary beyond-the-jet travel opportunity designed to align with the passion points and travel interests of our innovative Member community — including private viewing and personal interaction at sports and cultural events and relaxing getaways in unique locations.”

Opportunities will be announced monthly to XO Membership or XO Reserve clients.

XO Membership entails a $100,000 refundable deposit, while Reserve requires $250,000 funding.

Both use dynamic pricing.

Examples include a racing weekend in Austin, Texas.

Members receive Robb Report’s RR1 Excellence in Motion Events and Paddock Club Passes

You’ll also have entry to join Robb Report for an exclusive pre-race evening with their RR1 community and leaders across the motorsports industry.

In Miami, immerse yourself receive the Golden Ticket, a personal invitation to Romero Britto’s Palace Studio for a private interactive tour where you’ll get to see his art collection and learn about his creative process.

You’ll also attend a private dinner hosted by Britto and prepared by Chef Daniel Boulud.

Earlier this week, XO’s sister brand VistaJet announced its first-ever hospitality program during the Monaco Yacht Show.

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