XO adds C3 culinary partnership to upgrade private jet catering

Sam Nazarian’s C3 will be providing elevated catering for Vista’s XO shared flights between New York and Florida.

By Doug Gollan, October 11, 2023

XO is enhancing catering for private jet flyers via an exclusive partnership with C3.

C3 stands for Creating Culinary Communities.

Founded and led by Sam Nazarian with minority investors Simon, Brookfield Properties, and Accor, C3 is bringing together technology, underutilized retail, hotel and kitchen spaces, and world-class culinary talent.

C3-established shared kitchens include Umami Burger, Krispy Rice, Sam’s Crispy Chicken, Kumi, Sa’Moto, EllaMia, Cicci di Carne, Plant Nation, El Pollo Verde, Stonie Bowls, Frankly by Snap-O-Razzo, Me Tacos by Tastemade, Citizens Pizza and more.

Beginning this month, flyers on select shared flights from New York to South Florida will find C3 dishes.

XO operates up to four flights per day on the route where customers can buy single seats. They benefit by using FBOs instead of the main airport terminals.

Flyers can also build their own bespoke catering menu from multiple restaurants, all in one order.

“Private flyers recognize XO for the efficiency we bring to the end-to-end private flying experience. Through our advanced technology and mobile app – which enhance private jet accessibility, transparency, and the value of its offerings – XO is built to provide private flyers with more choices. Our shared flights from New York to Florida continue to grow and resemble how this industry is moving towards more innovative flying solutions,” says Sergey Petrossov, Chief Growth and Digital Officer at XO parent Vista Global.

Nazarian adds, “We are so thrilled and humbled to disrupt the most coveted world of aviation with the world of C3’s culinary brands and technology as we partner with the exceptional, best-in-class team at XO. With this partnership, C3 has developed a custom pre-ordering technology, GO by Citizens, for XO passengers, so we can meet each client’s cravings with ease and efficiency.”

C3 elevates XO catering

The collaboration presents selections from seven C3 culinary concepts: the health-conscious offerings of Plant Nation, the Tuscan flavors of Dario Cecchini’s Cicci di Carne, the Mediterranean flavors of Soom Soom, the Mexican flavors of Hecho Libre, Krispy Rice from the team behind SBE’s iconic sushi concept, Katsuya, European-inspired breakfast by EllaMia, delicious sweets from Cindy Lou’s Cookies.

More will be added in the future, according to the announcement.

Upon booking, XO provides each eligible client with a personalized link, allowing them to customize their inflight dining experience according to their preference through C3’s proprietary technology.

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