NetJets rebrands, expands jet card lineup

Flexible flyers who can avoid blackout dates can choose from six additional NetJets cards ranging from the Phenom 300 to the Challenger 650.

By Doug Gollan, January 29, 2025

NetJets has rebranded and expanded its lineup of jet cards.

The move, confirmed by the Berkshire Hathaway private jet flight provider, cuts hourly costs for flyers with the flexibility to avoid blackout dates.

NetJets expands jet card options

The latest move broadened a new product based on its Citation Excel/XLS fleet, which was introduced last year.

The One Card carried 90 blackout dates and is now Card275.

275 refers to calendar days of access.

When it was launched last year, the midsize jet’s 25-hour price of $225,000 undercut the existing Phenom 300 light jet card pricing.

Card275 is now offered for the Phenom 300, Citation XLS, Citation Latitude, Challenger 350, and Challenger 650.

Also in the 275Card lineup is its cross-country card, which has gone by several names.

The Specialty version of Card275 gives an Excel/XLS for flights under 3.5 hours.

For longer flights, you get a nonstop capable super-midsize jet.

Card275 cost for the Phenom 300 is $8,600 per hour, including the 7.5% Federal Excise Tax.

The $215,000 price brings rates back to approximately where they were in 2021 before NetJets shuttered its card program against a Covid-led surge in demand.

The existing and still offered NetJets Card is now Card320.

Card320 is available on the Phenom 300, Citation XLS, Citation Sovereign, Citation Latitude, and Challenger 350.

It carries 45 blackouts and 45 additional peak days.

Its Phenom 300 on the less restricted card is $11,200 per hour at 25 hours.

Both card types have a 48-hour callout.

You can buy 25 or 50 hours.

Hours must be used in 24 months.

There is no surcharge on the peak days.

However, the world’s largest private jet operator can move departure time +- 3 hours.

Peak day callout is also 120 hours.

NetJets includes deicing and catering.

25-hour Leases

NetJets continues with its 25-hour leases, introduced in March 2022.

They are now branded as Share355L.

The 25-hour leases were NetJets’ first entrance back into the sub-50 hours per year market after shutting its card program.

Terms remain the same.

Non-peak callout is 24 hours.

The 25-hour leases have 10 blackout dates and 80 more peak days.

35 peak days carry a surcharge, while 45 more peak days have no surcharge.

All 80 peak days carry a longer callout and the ability of NetJets to shift departures +/-3 hours.

Daily Minimums

Also new is that the Latitude, Praetor 500, and Ascend, like the Phenom 300 and Excel/XLS, no longer have a daily minimum from what we are told.

The lack of daily minimums on the Phenom 300, XLS, and now Latitude means NetJets pricing on short hops is often very attractive.

As of Q4 2024, the daily minimums on guaranteed jet card programs averaged 68.7 minutes on light jets and 77.3 minutes on midsize jets.

You are charged the daily minimum even if you flew less that day.

For example, a flight from Westchester County Airport to Nantucket is just 26 minutes.

With NetJets, you pay the actual flight time plus taxi time on the types where the daily minimum is waived.

The Ascend (successor to the XLS fleet) and Praetor 500 have yet to join the NetJets fleet.

Looking back

Before the Covid surge, NetJets offered two jet cards (Classic and Elite).

Callouts were as little as 10 hours before departure, with as few as 30 peak days.

The less expensive Elite Card option featured a 24-hour booking window and 45 peak days.

Previously, NetJets said that around 20% of its flights were from jet card customers.

Around half of its fractional customers traditionally started via its card program.

Last year, NetJets took delivery of over 50 new aircraft as of October.

The most recent quarterly jet card pricing and policy analysis by Private Jet Card Comparisons showed that industrywide peak days are up 82.7% from Q4 2020.

Callouts are up 128.3% longer.

According to research with Private Jet Card Comparisons subscribers, NetJets has the largest pipeline of customers considering the company for the future.

While 62.8% of respondents say they are flexible in moving their travel plans to avoid peak days and blackouts, over two-thirds say that flexibility is limited to two days or less.

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