rEvolution has been named the agency of record for brand experiences by Wheels Up.
Wheels Up is amping up experiences for members via rEvolution.
The global sports marketing company has been named its agency of record for brand experiences.
The partnership will focus on developing Wheels Down, its on-the-ground events and experiences for customers.
Wheels Up Chief Marketing Officer Kristen Lauria said, “rEvolution has a proven track record in curating aspirational brand experiences that deeply resonate with our audiences.”
She added, “As we usher in a new era of private aviation, we are confident that their expertise will play a key role in helping us achieve our vision.”
rEvolution CEO John Rowady said, “Our partnership is built on delivering unsurpassed customer experiences that will enhance brand awareness and engagement across the U.S., Europe, and beyond as Wheels Up continues its global expansion.”
The 2025 schedule launches with the Wheels Down Clubhouse at the Masters next month at Augusta National.
Wheels Up CEO George Mattson will host with golfing great Ian Baker-Finch and ESPN’s Scott Van Pelt.
There will be surprise musical talent on both Thursday and Friday evenings.
The venue offers valet parking and is less than a 10-minute walk to the gates.
Some enhanced experiences during golf’s signature event include designer cocktails and fast cars.
Drinks journalist, bartender, and content creator Tyler Zielinski, who goes by @bon_vivantito, will serve his Pimento Cheese Martini.
Wheels Up members will enjoy complimentary transfers in collaboration with Bentley and Lamborghini.
They can ride in the Bentley Bentayga or Lamborghini Urus SE between the FBO and the Clubhouse.
Sports and the outdoors (40%), wines and spirits (37%), and luxury automobiles (31%) are among the top lifestyle interests and passions of Private Jet Card Comparisons subscribers.
Wheels Up launched a VIP branding partnership with the Atlanta Hawks and State Farm Arena earlier this week.
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