With a regional jet card and Florida Jet Club, Premier Aviation Group is planning to expand both fleet and infrastructure.
Look for Premier Aviation Services to continue expansion, says Senior Vice President, Charter Sales, Stephen West.
However, don’t expect any big, flashy announcements.
Premier Private Jets, as it is known, plans to expand with the same measured focus since owner and founder Josh Birmingham launched the company back in 2013.
That means charter fleet, FBOs, infrastructure, MRO, and product.
Currently, about 75% of its charter business is wholesale.
West says the goal is to continue that focus.
Since Premier owns its fleet, it doesn’t have owner approvals.
However, it also wants to increase retail business.
The key to growing retail business, West says, is its jet card and innovative Florida Jet Club.
Both programs target customers who fly east of the Mississippi.
The jet card offers guaranteed availability and hourly rates.
The Florida Jet Club offers guaranteed availability with fixed flight pricing between the Sunshine State and most of the Eastern U.S.
Florida Jet Club offers a flat flight price for direct flights to or from any Florida airport, excluding Key West, and east of the Mississippi River, excluding Minnesota and Maine.
Flights must be booked or canceled at least seven days in advance.
Availability is guaranteed except on peak days around major holidays.
Flights are sold in packs of four, eight, or 16.
Options are for light or midsize jets.
The per-flight price on a light jet when you buy four flights is $20,985 plus 7.5% federal excise tax and fuel surcharge.
You can also add a stop to pick up friends.
Premier operates a floating fleet in the east, with maintenance facilities in Stuart, Florida; Dayton, Ohio; Detroit, Michigan; and Cincinnati & Northern Kentucky International Airport.
There are also FBOs at DAY, PTK, and CVG.
CVG was acquired from Wheels Up in April 2025.
West says the company would like a location in the Northeastern U.S. that would also provide hangar space for winter operations.
He says the focus between Florida and the Upper Midwest means it’s easy to handle fleet maintenance.
There are currently 10 Hawker 800 series midsize jets and five more Citation Bravo and Ultra light jets.
Regarding fleet expansion, West says Premier leverages its MRO capabilities.
It targets acquiring aircraft that are nearing major scheduled maintenance, which owners are anxious to avoid.
Performing maintenance in-house enables Premier to expand cost-effectively.
Airplanes are then painted and refurbished.
Premier saw 30% year-over-year growth in 2025, and so far in 2026, it has seen flight hours grow 30% compared to last year.
West says the company has no plans to expand beyond the Mississippi.
The company will gain some consumer exposure as a sponsor of a post-tournament am-am being held in conjunction with the PGA Cadillac Championship.
The tournament takes place at Trump National Doral this weekend.
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