Inside Kenn Ricci’s Directional Aviation private jet empire

Kenn Ricci Flexjet Sentient Jet PrivateFly

Directional Aviation includes Flexjet, Sentient, FXAIR, PrivateFly, and more than a dozen private aviation B2B companies. Recently, its founder Kenn Ricci was the subject of an in-depth profile by Corporate Jet Investor. Here are the highlights…

Recently Corporate Jet Investor took a deep look at Kenn Ricci, the founder of Directional Aviation, home for a host of private aviation providers from consumer brands such as Flexjet, Sentient Jet, FXAIR, and PrivateFly to a host of B2B companies. Below is an excerpt of highlights reprinted with permission.

Flexjet, Sentient parent launches CO2 reduction solutions provider

4AIR

4AIR today launched as the first emissions reduction solution provider focused solely on helping private aviation participants to offset or reduce their emissions of carbon dioxide and other climate-related pollutants. The company will provide a comprehensive approach to reducing or eliminating aviation emissions, with a simplified and verifiable path to mitigating the environmental impact of aviation activities for any company or individual in private aviation.

Wheels Up in talks with SPAC to go public at $2 billion valuation

Wheels Up

The Wheels Up move follows private aviation and eVTOL focused SPAC filings from Flexjet chairman Kenn Ricci, Surf Air, and Blade in recent months

This morning, a report from Reuters claims Wheels Up is in discussions with Aspirational Consumer Lifestyle Corp to go public through a merger with the SPAC blank-check acquisition company. The article said the deal could value the private aviation provider at “more than $2 billion.”

According to a Private Jet Card Comparisons’ analysis, Wheels Up is the second-largest operator of for-hire private aircraft behind NetJets with an estimated 8.3% of the market.

Blade set to go public in SPAC

Fly Blade spac

The deal values Blade at an estimated pro forma equity value of $825 million

Blade Urban Air Mobility follows SurfAir and Kenn Ricci, the principal of Flexjet, Sentient, FXAIR, PrivateFly owner Directional Aviation, into the public markets. Like the West Coast flight-sharing service and Ricci’s Zanite Acquisition Corporation, the vehicle is a special purpose acquisition company known as a SPAC.

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