Netjets has added yacht rental and management specialist Northrop & Johnson to its luxury partners, including Four Seasons, Wynn Las Vegas, and Canyon Ranch
Northrop & Johnson sells over $100 million of luxury yacht charters annually. The company currently has $1.2 billion in superyacht listings for sale.
With its global private air solutions via fractional ownership, leases and jet cards, and partnerships with luxury hotels, resorts, spas, and ground transportation services, NetJets, the largest private aviation provider in the world, now has the oceans covered as well.
Northrop & Johnson, a Florida-based specialist in yacht rentals and yacht sales, management, and marketing, will offer “exclusive benefits” to customers of the private air provider.
NetJets may be ubiquitous with the concept of fractional ownership, and by far the dominant player in the market, but the big question remains, is the unit of Berkshire Hathaway worth a premium?
Of the over the nearly 1,000 subscribers to Private Jet Card Comparisons since we launched nearly two years ago I get to talk with perhaps 20%, so while it is more day-in-day-out contact with private aviation consumers than probably any other journalist, it’s still a relatively small sample of users.
The two most searched private aviation companies are surprisingly different
Each month there are over 50,000 unique online searches for both NetJets and Wheels Up. While each play in the consumer solutions sector of the private aviation space, their differences underline something that is often surprising to many, and that is there are significant differences between the various providers.