Netjets has added yacht rental and management specialist Northrop & Johnson to its luxury partners, including Four Seasons, Wynn Las Vegas, and Canyon Ranch
Northrop & Johnson sells over $100 million of luxury yacht charters annually. The company currently has $1.2 billion in superyacht listings for sale.
With its global private air solutions via fractional ownership, leases and jet cards, and partnerships with luxury hotels, resorts, spas, and ground transportation services, NetJets, the largest private aviation provider in the world, now has the oceans covered as well.
Northrop & Johnson, a Florida-based specialist in yacht rentals and yacht sales, management, and marketing, will offer “exclusive benefits” to customers of the private air provider.
Luxury yacht charter benefits
In a press release received by Private Jet Card Comparisons, the companies said, “With a shared focus on delivering exceptional service, both Northrop & Johnson and NetJets can offer exclusive benefits through their partnership, allowing both brands to provide their clients with an array of special offerings.”
Northrop & Johnson values the luxury travel experience with the same vigor.Pat Gallagher, president, NetJets
Pat Gallagher, president of sales and marketing for the fractional share and jet card provider added, “Northrop & Johnson values the luxury travel experience with the same vigor. This partnership showcases the NetJets advantage: bringing owners unmatched access to what they’re most passionate about.”
Northrop & Johnson COO Daniel Ziriakus, said, “Our strategic partnerships cater to some of the world’s most distinguished travelers, and NetJets’ unwavering focus on safety and service makes them an ideal private aviation partner. We look forward to broadening luxury travel options for our yachting enthusiasts and extending the same extraordinary experiences to NetJets owners.”
The agreement includes what is described as “exclusive benefits” for each other’s customers. The release said, “With Northrop & Johnson charter experts arranging the superyacht itinerary at each destination in collaboration with the world’s largest and most diverse private jet fleet, travelers can enjoy a seamless service with private air travel aboard NetJets and accommodation aboard the world’s best superyachts for charter.”
According to its website, Northrop & Johnson was founded in 1948 and is headquartered in Ft. Lauderdale, with U.S. offices in Newport Beach, Newport, New York, Los Angeles, San Diego and international locations in Australia, France, Hong Kong, Monaco, Spain, and Thailand.
Yacht rentals range from under $100,000 to over $900,000 a week
On its website, the company lists yachts for charter with weekly rates starting under $100,000 and ranging up to over $900,000. In terms of yachts for sale, 280-feet long Sunrays can be had for an asking price of $142 million, although there are also yachts priced under $10 million.
According to NetJets’ website, its travel partners include Four Seasons Hotels & Resorts, Mandarin Hotel Group, The Leading Hotels of the World, Canyon Ranch, Wynn Las Vegas, The K Club in Ireland, Avis, Empire/CLS Worldwide Chauffeured Limousine Services, and Walt Disney World Resort in Orlando.
Ziriakus declined to provide more information on partner benefits and said specific details will be available from sales contacts at both companies.
As an example of perks with other partners, customers of NetJets are provided Chairman’s Club perks with Avis, including drop-off at the aircraft door, car delivery within 25 miles, and complimentary five-day rental.
At Disney World, in addition to the offerings in its Premium Family Vacations and access to its Disney Signature Specialists for planning help, NetJets customers get special “animal experiences,” a private character experience meal, as well as a dedicated VIP guide for up to four days and seven hours per day.
NetJets partnerships include Indycar and Indianapolis Motor Speedway and Club Magnolia during The Masters, offering valet parking, shuttles to the tournament, secure baggage storage, and refreshments. It is also the official private jet provider for the PGA Tour and PGA Champions Tour.
Superyachts are a hot luxury travel market
Superyacht charter is a hot segment of the luxury travel market. Ziriakus pointed to inquiries, which he said nearly doubled to 5,403 from 2,756 between 2015 and 2018.
Citing Boat International’s Market Intelligence, he said Northrop & Johnson is “the world’s top yacht brokerage” for yachts more than 75 feet in length. Over the past two years, it sold 105 megayachts and 215 yachts overall.
In terms of charters, he said the company books over 500 weeks of charters per year with an average value of $214,000 imputing more than $100 million in annual revenue on rentals. Ziriakus said the company currently has $1.2 billion in listings for sale.
The deal between NetJets and Northrop & Johnson isn’t the first between private aviation and yachting providers. Last year Magellan Jets said it was partnering with Worth Avenue Yachts, and in 2017 Air Partner joined Camper & Nicholsons to market air/seas packages.
Good times for NetJets
NetJets recently reported it is getting a boost in inquiries from owners of private jets due to the upcoming ADS-B requirements. The mandate which goes into effect in 2020 will make it virtually impossible to hide the identity of your private jet from trackers.
Using a charter or fractional aircraft means trackers, including competitors, can’t follow your whereabouts by monitoring flights via your tail number. In terms of fractional ownership, according to Traqpak, NetJets controls 64% of the fractional market.
Just last week NetJets said it adding the Phenom 300 to its jet card line-up giving it a true light jet solution. The Cessna Citation Excel/XLS, a midsize jet, had been its point of entry. It also added the Citation Sovereign to its jet card offerings.
On the fractional and lease side of its business, NetJets along with Flexjet and VistaJet is one of the few providers to offer globally-oriented large cabin fixed-rate, guaranteed availability solutions. According to its website, Northrop & Johnson offers charters to worldwide destinations.
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