Surf Air’s growth in Europe has been tepid so far, however, it and others continue to pursue a by the seat private aviation model against a backdrop of mixed results
Seat sharing, where travelers buy single seats on private aircraft, either via memberships or on individual flights, is considered a growth area for business aviation getting plenty of play in consumer media. The major benefit is saving time at airports by using private aviation facilities while paying prices at or near what the commercial airlines charge. For short hops, it can cut total travel time significantly. However, the model may be in trouble once again. Two sources tell Private Jet Card Comparisons that upstart Surf Air Europe has recently pared back its marketing and sales team there.