Set Jet is offering a by-the-seat model aboard true private jets like JetSmarter, but it’s competing against new models like JSX
Scottsdale-based SetJet wants to go where JetSmarter went, hopefully with lots of publicity but none of the lawsuits. In trying to attract customers from the first-class cabin of American Airlines, it is also competing against other by-the-seat semiprivate options like JSX and Surf Air.