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Greg Greeley, a longtime exec at Amazon and president of Airbnb Homes until this past August, is chairman, marketplace at Wheels Up.
Wheels Up has appointed marketing veteran Lee Applbaum to the newly created position of Chief Marketing Officer. Applbaum will lead all strategic marketing and brand positioning for the company as it integrates its multiple acquisitions from the past 18 months. It has also launched a whole aircraft sales group and rebranded its private jet management arm.
Wheels Up Aircraft Sales, the recently launched business unit of Wheels Up, has been designated as an accredited aircraft dealer by the International Aircraft Dealers Association (IADA), according to a press released from the trade group.
After closing on the acquisitions of Delta Private Jets and Gama Aviation Signature earlier this year, Wheels Up now wants to leverage those company’s sizable aircraft management businesses under the banner of its newly formed Wheels Up Aircraft Management Group.
With a powerful digital presence and brand recognition only matched by market leader NetJets, Wheels Up is once again showing it intends to be a driving force in private aviation.
This morning’s announcement of Wheels Up Aircraft Sales puts the company into aircraft brokerage, acquisition, trade, and advisory services.
