Wheels Up appoints former Amazon, Airbnb exec as chairman of its marketplace

Wheels Up

Greg Greeley, a former Amazon and Airbnb exec, joins Wheels Up as chairman, marketplace

Greg Greeley, a longtime exec at Amazon and president of Airbnb Homes until this past August, is chairman, marketplace at Wheels Up.

Wheels Up taps former Grey Goose, Patron CMO Applbaum to lead marketing

Wheels Up blue livery King Air 350i

Wheels Up has appointed Lee Applbaum to a newly created Chief Marketing Officer position

Wheels Up has appointed marketing veteran Lee Applbaum to the newly created position of Chief Marketing Officer. Applbaum will lead all strategic marketing and brand positioning for the company as it integrates its multiple acquisitions from the past 18 months. It has also launched a whole aircraft sales group and rebranded its private jet management arm.

Wheels Up Aircraft Sales joins IADA

Wheels Up Orange King Air 350i

The newly formed sales and acquisitions unit of Wheels Up has joined the International Aircraft Dealer Association

Wheels Up Aircraft Sales, the recently launched business unit of Wheels Up, has been designated as an accredited aircraft dealer by the International Aircraft Dealers Association (IADA), according to a press released from the trade group.

Wheels Up launches combined aircraft management group

Wheels Up Aircraft Management

Wheels Up is leveraging its acquisitions of Delta Private Jets and Gama Aviation Signature with a dedicated sales group to grow its share of the fragmented private aircraft management sector

After closing on the acquisitions of Delta Private Jets and Gama Aviation Signature earlier this year, Wheels Up now wants to leverage those company’s sizable aircraft management businesses under the banner of its newly formed Wheels Up Aircraft Management Group.

Wheels Up adds whole aircraft sales unit

Wheels Up appoints Bergeson COO

Wheels Up Aircraft Sales enables the private aviation provider to offer one-stop shopping

Jet sharing, empty legs, on-demand charter, fixed-rate jet cards, aircraft management, MRO services, and now full aircraft sales brokering are under the Wheels Up brand

With a powerful digital presence and brand recognition only matched by market leader NetJets, Wheels Up is once again showing it intends to be a driving force in private aviation.

This morning’s announcement of Wheels Up Aircraft Sales puts the company into aircraft brokerage, acquisition, trade, and advisory services.

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