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Vista Global is moving into branded aircraft management, launching XO Aircraft Management Powered By Talon Air. It follows rival Wheels Up Experience, which formed branded whole aircraft sales and management after acquiring Delta Private Jets and Gama Aviation Signature.
Greg Greeley, a longtime exec at Amazon and president of Airbnb Homes until this past August, is chairman, marketplace at Wheels Up.
Wheels Up has appointed marketing veteran Lee Applbaum to the newly created position of Chief Marketing Officer. Applbaum will lead all strategic marketing and brand positioning for the company as it integrates its multiple acquisitions from the past 18 months. It has also launched a whole aircraft sales group and rebranded its private jet management arm.
Wheels Up Aircraft Sales, the recently launched business unit of Wheels Up, has been designated as an accredited aircraft dealer by the International Aircraft Dealers Association (IADA), according to a press released from the trade group.