Wheels Up names former Amazon, Airbnb head as Chief Marketplace Officer

Wheels Up app

As Wheels Up continues its push to digitalize and democratize the industry, Chief Marketplace Officer Vinayak Hegde lays out a vision of what’s ahead

Wheels Up is continuing to add to its all-star executive line-up. As it prepares to become a publicly traded company, the New York-based private aviation services provider has plucked alumni of GE, Airbnb, Amazon, Hilton, NetJets, Grey Goose, and the Air Force. The latest addition, Vinayak Hegde as chief marketplace officer, brings more digital marketplace and public company experience.

Wheels Up selects Amperity’s enterprise Customer Data Platform

Wheels Up Teal King Air 350i

Amperity will improve Wheels Up’s marketing performance, customer insights and enables upgraded customer experiences

Enterprise customer data platform for consumer brands Amperity announced that Wheels Up will deploy Amperity Customer Data Platform. It is designed to provide personalized customer interactions at every touchpoint, including its mobile app.

Reviewing the Wheels Up private jet booking app

Wheels Up app

Wheels Up recently opened its private jet charter app to non-members. Here’s our review

Move over Costco. When I read in Wheels Up’s merger filings that it quietly began allowing non-members to access its app, I decided to check it out. Until then, you had to pay $2,950 for the privilege. Allowing non-members to book on the app at less favorable terms seems a no-brainer.

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