Jet card membership providers Wheels Up and Sentient Jet will both be using horse racing this weekend to promote their private aviation programs
Wheels Up said today it has signed as exclusive sponsor of undefeated Thoroughbred racehorse Justify (4-to-5 odds) as he competes at the 2018 Belmont Stakes to become the second Triple Crown winner in 40 years this Saturday, June 9. As part of the sponsorship, Wheels Up will appear as the only brand logo on Justify and his jockey, Mike Smith, covering the horse’s blanket and Smith’s pant legs, turtleneck, and boots.