Wheels Up maintains a private fleet of King Air 350i turboprops and Citation Excel/XLS jets as well as offers access to a global network of charter aircraft for its members through their Flight Desk. The company was founded in 2013 by its CEO Kenny Dichter and veterans of the Marquis Jet Card program and is based in New York City.

Wheels Up Elevator Pitch

For Elevator Pitch we asked jet card sellers to tell you in less than 300 words why you should choose their company. 

By Kenny Dichter, CEO and Founder of Wheels Up

“Wheels Up launched in August 2013 with a mission to democratize private aviation, creating a revolutionary, membership-based company that significantly reduces the upfront costs to fly privately while providing unparalleled flexibility, service, and safety. I saw an opportunity for a private aviation business—similar to Uber and the membership models of Netflix and Amazon Prime—that would soar in the growing sharing economy. Today, Wheels Up has more than 4,000 members.

“Wheels Up offers members guaranteed flight availability, with an exclusive fleet of new Beechcraft King Air 350i and Citation Excel/XLS aircraft all equipped with Wi-Fi, call and text capabilities. The King Air 350i has excellent short-field performance, increasing airport options to bring you closer to your final destination, while our Citation Excel/XLS offers a luxurious, spacious environment and a flight range of up to four hours. Our fleet is top-rated in terms of safety and reliability with two pilots onboard at all times. Pilots must hold an FAA Airline Transport Pilot license (the highest available) and an FAA First-Class Medical Certificate, and have thousands of hours of experience.

“We also offer world-class programming for our members, including: a cutting-edge Wheels Up mobile app, where users have the ability to seamlessly book flights, manage their accounts, and participate in ride-share opportunities; Hot Flights, a vast selection of one-way “empty leg” flights that are posted daily to the app and updated in real time; the Wheels Down program, a roster of exclusive members-only events and experiences throughout the year at the Super Bowl, Masters Tournament and Art Basel, among others; and partnerships with brands such as Peloton, Canyon Ranch, Ermenegildo Zegna, Inspirato and many more.

“I invite you to become a Wheels Up member and experience the most intelligent and coveted way to fly private.”

Executive Overview

When was Wheels Up founded?


Who owns Wheels Up?

Wheels Up is privately held

Who is the CEO of Wheels Up?

Kenny Dichter

Where is Wheels Up headquarters?

New York, NY

How many employees does Wheels Up have?

Wheels Up has over 150 employees

What is the service area for Wheels Up?

Continental US, Canada and Mexico

Does Wheels Up provide Guaranteed Availability?


What is the Hourly Rate for Wheels Up?

Wheels Up hourly rates start at $4,295 for a King Air 350i

Does Wheels Up guarantee WiFi?

Wheels Up guarantees WiFi

What is the minimum lead-time for making a reservation with Wheels Up?

24 hours

To find out more about Wheels Up, including all its programs, blackout days, peak days, reservation requirements for peak days, aircraft capacity, daily minimum charges, cancellation policies, refund policies, rollover options, guaranteed upgrade/downgrade options, escrow options, ability to select FBO, what catering’s included, pilot qualifications, aircraft sourcing standards, flight attendant inclusion, type of lavatory on the planes, pet policy, minimum age for sending unaccompanied minors, service recovery guarantees, customer service, and other amenities and services become a Private Jet Card Comparisons subscriber.

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