Private Jet Services Group sees rebound in private jets for sports, meetings

By Doug Gollan, April 6, 2021

PJS Group is expanding its sports and MICE divisions to support the rebound in VIP group private jet charter flights

New Hampshire-based charter and jet card broker Private Jet Services (PJS) Group said it is doubling down its support of the sports team and MICE segment. The move comes as professional and collegiate teams, and the meetings and incentive market aim towards a post-COVID recovery.

In a letter to customers, PJS Group CEO Greg Raiff wrote, “We have built out our PJS Sports Division with exclusive team-configured airliners and have heavily invested in people and systems through the pandemic to continue expanding our MLB and NFL programs. PJS maintains direct access to more than 30 Boeing 737-400s and 737-800s at the ready, in addition to smaller light and mid-sized jets for team management and personnel flights.”

PJS clients include 21 NCAA programs, 12 NHL teams, and other professional sports teams. Raiff says their private jet charter needs are expanding.

For the MICE market, the PJS sales team plans to resume industry FAM programs, Raiff says.

He noted meeting planners are increasingly interested in chartering large group aircraft. “Bypassing air travel through multiple cities and crowded terminals will be the norm,” Raiff said.

PJS Group luxury partners

For its jet card and charter clients, Raiff said PJS had expanded its lifestyle partnerships. Partners include Viceroy, Cuvee, ANI, Auberge Resort, Mandarin Oriental Canouan, The Tais Hotels, the Coconut Traveler, and Blair Estates.

PJS offers a category jet card program across light, midsize, super-midsize, and large-cabin jets. Deposits start at $150,000. It also offers a fixed-rate transatlantic jet card with one-way pricing. One-way pricing means clients don’t have to pay repositioning costs before or after their flights.

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