Wheels Up adds South Street Partners as lifestyle partner

By Doug Gollan, March 3, 2022

Wheels Up members now get benefits at Kiawah Island, The Cliffs, Residences at Salamander, and Palmetto Bluff

Wheels Up has added to its lifestyle lineup. It has inked a deal with South Street Partners, the largest master-planned residential community developer in the Southeast.

Members of the private aviation provider receive benefits at Kiawah Island, The Cliffs, Residences at Salamander, and Palmetto Bluff.

Included are special rates and offerings as well as access to curated events. T

Kiawah Island is located a short drive from historic Charleston. It boasts 10 miles of stunning shoreline, best-in-class amenities, over 30 miles of bike trails, and outdoor pursuits including golf.

Palmetto Bluff is a vibrant 20,000-acre waterfront conservation community with 32 miles of riverfront. There is the Montage Palmetto Bluff resort, a private club, and a Jack Nicklaus Signature Golf Course.

The Cliffs is a collection of seven private, luxury residential mountain and lake club communities. They are located across the mountains of the Carolinas. There are seven award-winning golf courses.

A collection of luxury, built-for-sale homes within the Forbes’ Five Star Salamander Resort & Spa’s grounds there are miles of hiking and biking trails, indoor and outdoor pools, a zip-line course, an equestrian center, and tennis courts.

“This unique partnership exemplifies the ethos of our brand, creating indelible moments that matter,” said Lee Applbaum, CMO at Wheels Up.

He continued, “Working with South Street, we are able to deliver an integrated, and elevated experience in the air and on the ground, whether traveling to one of their spectacular communities or enjoying an exclusive Wheels Down event with fellow members and residents.”

Wheels Up partners include Porsche, American Express, Wine Access, and Abercrombie & Kent among others.

“We are excited to partner with Wheels Up and delighted to invite their members to explore our exceptional communities’ across the Southeast,” said Chris Randolph, partner at South Street. “Wheels Up shares our belief that the most precious commodity in life is time – time to spend with those you love, in a place you love – making this an ideal collaboration.”

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