December 13, 2025
PJS Group sister Elevate Jet is launching a fixed-rate, guaranteed availability jet card as Elevate Aviation Group repositions brands.
Elevate Aviation Group is repositioning two of its core brands, including the launch of a new fixed-rate, guaranteed availability jet card.
The moves, which include a return to guaranteed jet cards, reflect what CEO and founder Greg Raiff says is the ongoing bifurcation among private flyers.
The changes impact both Elevate Jet and Private Jet Services Group.
Both are units of Elevate Aviation Group.
The company traces its roots back to 1995.
Raiff began selling spring-break charter flights to fellow students while in college.
Private Jets Services Group, known in the industry as PJS, is recognized as a broker for sports team chartering services.
Among the bragging rights on its website, clients have won 17 Stanley Cup banners and 10 World Series titles, including eight NCAA Basketball Championships, 27 NCAA Hockey Championships, and a dozen NCAA Football titles.
Elevate Jet is a Part 135 charter operator that expanded through Raiff’s 2022 acquisition of Keystone Aviation.
Raiff tells Private Jet Card Comparisons, “Elevate Jet has been around for 30 years, and Private Jet Services for over 20 years.”
Why the changes?
Raiff says, “What we realized is that to excel, we had to have brands that delivered the best products for their markets.”
Raiff says the reflection was, “Not all jet flyers are created the same.”
He says:
‘There are thousands who want a jet card solution. They want guaranteed rates, guaranteed availablity, and a frictionless process to book flights. At the same time, thousands of flyers want a bespoke aircraft-specific charter solution.’
Private Jet Services Group had a fixed-rate, guaranteed availablity jet card for several years over the last decade.
During the Covid surge, it put that program on hiatus.
It then relaunched a dynamic-pricing membership program for individuals and later extended it to companies.
Since its acquisition, Keystone has rebranded its management, charter, and maintenance under the Elevate banner.
This week’s launch of Elevate Jet’s Azurite Jet Card is the next step.
It comes alongside the dynamic pricing memberships previously offered via Private Jet Service Group.
PJS Group will still offer memberships on a dynamic pricing model and at a more discreet level.
Raiff says the segmentation is akin to that of banks, which provide wealth advice to a broad customer base, but have a private client group for those who want and need a higher level of service.
PJS will now focus on UHNW clients and large corporations that are service-focused, with specific requirements for aircraft type, amenities, vintage, and configuration.
PJS has 10 employees per flight it operates, according to Raiff.
That includes one employee dedicated to monitoring ATC communications with each flight.
As an example, he says a recent flight had to perform a go-around on final approach.
Before the client’s team could ask why, PJS had already informed security, transportation, and the principal’s executive assistant of what had happened and the reason.
“Not everyone needs that, cares about that level of real-time communication, and wants to pay for it,” Raiff says.
He says in this case, the client had “a motorcade of five vehicles waiting.”
Elevate Jet will serve the broader base of customers who want either dynamic pricing memberships or guaranteed availablity, guaranteed rate jet cards.
Raiff credits AI and technology investments, layered over decades of data, for enabling what he describes as Elevate Jet’s “frictionless” experience.
Instant booking for ad hoc charter flights will be available soon.
The new Elevate Jet programs offer competitive pricing and the depth of a company with around 200 employees, including aircraft management, operations, and maintenance.
Elevate Jet’s Azurite Jet Card will utilize both the in-house fleet and third-party operators.
Among the highlights, it is one of the very few programs offering guaranteed rates and availability to Central America.
Additional coverage includes Mexico, Canada, and select Caribbean destinations.
What’s more, international fees are fixed.
They are based on destination and aircraft size.
That’s a benefit for longer flights compared with programs that charge a percentage of flight time.
The jet card includes a 96-hour non-peak-day callout.
Peak day callout is 144 hours.
Complimentary domestic WiFi is guaranteed on midsize and larger jets.
While joiners can upgrade or downgrade, an interchange fee applies.
On peak days, you can upgrade only one category above your purchase price at fixed rates.
For example, a light-jet buyer can upgrade to midsize jets on peak days.
Raiff says the jet card structure is not intended to be a product for every flyer.
The pricing and terms are designed to allow the company to make a profit, rather than generate operating funds.
“We are offering a reliable product, with flexible terms at fair pricing. If you are looking for a buy-one-hour, get-25-hours-free type deal, we are not going to be for you,” Raiff says.
To that end, daily minimums for light jets are 78 minutes, plus taxi time, and increase by category.
Its nearly 50 peak days are around the industry average, but higher than those of other programs for significant players.
While there will be other jet cards with lower rates, daily minimums, shorter callouts, and lower hourly rates, Raiff says the goal is to provide customers with a solution that is easy to use and delivers consistent service enabled by technology.
“In jet cards, you have a handful of significant players and then dozens of smaller players,” Raiff says.
“Just because you have a Gmail address and a website doesn’t mean you can offer a true jet card,” Raiff adds.
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