A tweet by Airshare CEO John Owen scored coverage in the New York Post and generated over a million impressions on X.
Having leveraged its affiliations with Kansas City Chiefs quarterback Patrick Mahomes and head coach Andy Reid, and then a partnership with the PGA and Ryder Cup to gain exposure, Airshare scored big in marketing during the FIFA World Cup.
However, this time Airshare was able to generate extensive earned media publicity via the former Twitter, now known as X.
The publicity came after Airshare CEO John Owen heard that a viral German fan was posting that flight delays would mean he would miss his team’s match in Toronto.
“Our connecting flight from Dallas to Canada has been canceled due to weather. They rebooked us on a flight tomorrow evening. We’re gonna miss the Germany match,” @FreddyLA7 posted on X.
Owen then posted on X, “Stay there! We’ll take you directly to Toronto on the jet in the morning. DM @flyairshare. We got you.”
While Freddy didn’t end up needing a private jet from Airshare, Owen says the offer wasn’t off the cuff.
Owen credited the VIP Seat podcast host for messaging him about Freddy’s plight as he was driving to a dinner.
Owen says he pulled over and called his operations team to find out if they had an airplane in position.
He said it took about 15 minutes to confirm it was possible.
That included paying around $1,000 to secure a landing slot in Toronto, where the game was to be played.
Owen then pulled in the marketing team to monitor social media.
The New York Post featured Owen and Airshare in a story about Freddy’s mission to get to the game.
Owen says that while American Airlines was able to fly Freddy there with a slight delay, his tweets created a lot of excitement in Kansas City, where Airshare is based, and also a World Cup venue.
It also provided plenty of exposure.
Owen’s reply to Freddy generated 562,000 impressions.
A tweet from the newspaper about Owen generated 450,000 views.
The New York Post has an audience of over 80 million across its various platforms.
Owen told the VIP Seat that his marketing team has yet to tally the value of its earned media.
Find the perfect solution for your private aviation needs
Save Time. Buy Confidently.
Receive an apples-to-apples comparison of programs that meet your needs from more than 500 jet card and fractional options covering 65 points of differentiation and over 40,000 data points.
