JetSuite rebrands JetSuiteX as JSX

JSX operates scheduled shuttles using private jet terminals in the Western U.S.

Jet card and on-demand charter operator JetSuite has rebranded its JetSuiteX division as JSX along with a refreshed website, logo, livery and new ad campaign. The company said its goal is “to define its innovative form of air travel as a ‘hop-on jet service.’”

JSX says its mission is to “dramatically improve short-haul air travel by offering publicly available charter flights on 30-seat jets from private terminals.”

It now flies daily out of six airports: Burbank (BUR), Las Vegas (LAS), Orange County (SNA), Napa/Concord (CCR), Oakland (OAK), and Seattle-Boeing Field (BFI). JSX’s seventh destination, Phoenix (PHX), will launch later this month.