A new Chairman’s Menu is being rolled out to help underscore that for a segment of the market private jet travel is not a commodity
Aldo Gucci of the famed fashion house once said, “The quality is remembered long after price is forgotten,” a phrase also attributed to Sir Frederick Henry Royce, co-founder of Rolls-Royce. The carmaker is also credited with the lesser known, “Take the best that exists and make it better. When it does not exist, design it. Accept nothing right or good enough.” Either would have fit in nicely at VistaJet, the global private jet operator which has carved a niche by targeting customers who want more than just a private jet.
With a fleet ranging from the Super Midsize Bombardier Challenger 350 to the ultra-long-range Global Express 6000 and a jet card called the Program, VistaJet is focused on the worldwide traveler. But, who are they?
With a fleet of large and long-range aircraft and a jet card price which likely starts at about $600,000 (Vista Jet’s program requires 50 hours of flying and hourly private jet cost estimated to start at $12,000) you’re probably talking about different missions than say the Pilatus PC-12 or a King Air 350 user. But who are VistaJet’s customers? As part of a report on who flies privately produced jointly with Wealth-X, a research firm specializing in Ultra High Net Worth families, there is some interesting information.
Jet Aviation and VistaJet announced that Jet Aviation Flight Services will operate and manage a U.S.-based fleet of Bombardier Challenger 350 aircraft for VistaJet’s Program customers. The companies have worked together since 2013 when Jet Aviation was selected to operate and manage the VistaJet-owned fleet of Global 5000s in the U.S. The alliance has now been expanded to include the U.S.-based fleet of Challenger 350 aircraft, which began service in February 2017.