Surf Air’s growth in Europe has been tepid so far, however, it and others continue to pursue a by the seat private aviation model against a backdrop of mixed results
Seat sharing, where travelers buy single seats on private aircraft, either via memberships or on individual flights, is considered a growth area for business aviation getting plenty of play in consumer media. The major benefit is saving time at airports by using private aviation facilities while paying prices at or near what the commercial airlines charge. For short hops, it can cut total travel time significantly. However, the model may be in trouble once again. Two sources tell Private Jet Card Comparisons that upstart Surf Air Europe has recently pared back its marketing and sales team there.
The “all you can fly” private aviation operator is offering a combined U.S. – Europe membership.
Surf Air’s European operation, which launched earlier this summer with flights from London’s Luton Airport to Ibiza, Cannes and now Zurich, is offering free flights to top-tier frequent fliers in the programs of other European airlines.
Private aviation provider Surf Air is offering a new program targeting weekend leisure travelers with a $2,500 annual membership fee.
Surf Air is planning to launch a new product next month called “Escapes” that is aimed at the leisure traveler. It’s a hybrid approach to the company’s monthly membership “all-you-can-fly” model. The program was soft-launched last weekend.
The rich are getting richer. Commercial airline service is getting worse as is the airport experience. Luckily, there are more ways to fly via private aviation where you don’t have to be worth $50 or $100 million and more.