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When Wheels Up becomes publicly traded later today or tomorrow it will change its name to Wheels Up Experiences. To that end, it continues to roll out more lifestyle partnerships. Today’s announcement brings the private jet company together with the National Football Players Association.
Wheels Up is going public via a SPAC. It’s provides a rare look into the world of private jet companies, which are either privately held or subsidiaries of large publicly traded companies, with limited public data.
Like the Kansas City Chiefs, private jets didn’t fare well against Tom Brady and his hometown Tampa Bay Buccaneers, according to data from Argus TRAQPak.
Sometimes rumors do come true. As Reuters reported last week, Wheels Up Partners Holdings LLC this morning said it has entered into a definitive agreement to become publicly-traded via a merger with special purpose acquisition company, Aspirational Consumer Lifestyle Corp. (“Aspirational”) (NYSE: ASPL).