The jet card broker continues to have a major focus on sponsorships around world-class horse racing
Directional Aviation’s Sentient Jet said today it will continue as the Official Private Aviation Partner of the 35th running of the Breeders’ Cup World Championships. The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2018 Breeders’ Cup World Championships, consisting of 14 races (13 Grade 1 events) with purses and awards totaling more than $30 million, will be held November 2-3 at Churchill Downs in Louisville, Ky., and will be televised live by the NBC Sports Group.