Flexjet, Sentient Jet acquire another helicopter operator

Flexjet Sentient Jet Flex Jet

Directional Aviation’s OneSky Flight, parent of Flexjet and Sentient, says it is targeting managed helicopter fleets, this time adding a U.K.-based operator

Flexjet, the second-largest fractional fleet operator, and sister Sentient Jet, a leader in jet cards, now have a second helicopter operator in the OneSky Flight portfolio. Halo Aviation Ltd., an operator in the United Kingdom, follows the acquisition earlier this year of Associated Aircraft Group (AAG). The latter operates Sikorsky helicopters in the Northeastern U.S.

Clay Lacy, Jet Linx lead private jet CARES Act recipients

Clay Lacy Aviation private jet charter

Clay Lacy Aviation received $26.9 million while Jet Linx Aviation was given $20 million, according to U.S. Treasury documents

NetJets, Wheels Up, Flexjet, XOJET Aviation and related companies were notably absent from the Treasury Department’s list of COVID-19 aide recipients

See the full list of aviation companies receiving CARES Act Coronavirus financial support

In a list dated April 27th, the U.S. Department of the Treasury published names of 96 companies receiving some of the $32 billion earmarked to preserve aviation jobs. The list includes both airlines and private jet operators.

The act specified grants needed to be based on payroll expenses from April 2019 through September 2019, subject to proration. Funds must be used for the continuation of payment of employee wages, salaries, and benefits. 

Sentient Jet

Sentient Jet cost

Sentient Jet Executive Overview

Year Founded1999
LeadershipKenn Ricci, Chairman
Michael Rossi, Chief Financial Officer
Andrew Collins, CEO
Peter Ockerbloom, Executive Vice President, Sales and Client Development
Adam Hohulin, Vice President of Operations
Charles Starkowsky, Chief Safety Officer
Kirsten Lamotte, Senior Vice President, Partnerships and Events
Alan Walsh, Vice President of Client Services and Experience
HeadquartersBraintree, MA
Jet Card Hourly RatesLight jet hourly rates start from $6,975 per hour, plus FET and Fuel
Related CompaniesDirectional Aviation, OneSky Flight, Flexjet, Flexjet Helicopter, FXAIR, Halo, PrivateFly

Sentient Jet History and Overview

Founded in 1999, Sentient Jet is credited as the inventor of the jet card. It has been part of Kenn Ricci’s Directional Aviation family of companies since 2012.

Sister units in OneSky Flight, LLC, include fractional share operator Flexjet, helicopter operator Halo, and charter brokers PrivateFly and FXAIR. Other holdings include jet re-manufacturer Nextant Aerospace and jet sales company Sojourn Aviation and Constant Aviation. More recently, it has become active in the helicopter space with a new brand Halo. (Review private jet membership company M&A activity with our PRIVATE AVIATION DEAL BOOK.).

The company is based in Braintree, Massachusetts. Its service area for fixed one-way rates includes the Continental U.S., the Caribbean, and Mexico. In 2021, it launched fixed one-way rates to Europe, In Europe, it offers members fixed rate jet card pricing via an interchange arrangement with PrivateFly.

Sentient Jet offers a significant roster of lifestyle and event partnerships providing over $175,00 in benefits for cardholders.

It sells in increments of 25 hours and offers light jets, midsize jets, super-midsize, and large-cabin programs. Members can upgrade and downgrade the cabin category based on published rates on a trip-by-trip basis.

Sentient Jet is included in Private Jet Card Comparisons’ database of over 50 jet card providers, enabling you to compare programs in minutes.

 When was it founded?


Who owns Sentient?

Directional Aviation's OneSky Flight LLC unit

Who is the CEO?

Andrew Collins

How are the aircraft sourced?


What are the initiation and membership fees?


How much does Sentient Jet cost?

Jet cards start at $174,375 plus FET, for 25 hours on a light jet, not including fuel surcharges

Do they provide guaranteed availability?


Is the hourly rate guaranteed?


Can jet card holders/members use multiple aircraft at the same time?


What is the company website?


Where is the headquarters?

Braintree, MA

Contact a Sales Executive at Sentient Jet

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