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Jet Edge is making a big move into building its direct-to-consumer business. It has launched a multi-million dollar ad campaign throughout the fourth quarter.
Charter operator Jet Edge International has used its $150 million war chest from KKR to quietly snap up 11 Bombardier Challenger 300 and 350 super-midsize jets, five Challenger 650s, and 11 large-cabin Gulfstream G450s. It is also finalizing an order for 15 to 20 new super-midsize and large jets. Deliveries will start at the end of next year.
Los Angeles-based Jet Edge plans to shake up the world of aircraft management, which it claims “lacks innovation.” Its rebranded AdvantEdge program, relaunched this morning, will fly on the back of a $150 million credit facility from KKR.
Jet Edge Partners, the aircraft sales and acquisitions arm of Jet Edge International, has been designated as an accredited aircraft dealer by the International Aircraft Dealers Association.