Wheels Up celebrates Super Bowl weekend in style

Wheels Up Super Bowl party

The private jet membership provider hosted its seventh annual Super Saturday Tailgate attracting a slew of star athletes and celebrities

Wheels Up has always been about being more than just a private aviation solution, but a lifestyle. That approach was on display earlier this month during Super Bowl LIV. In Miami, it hosted its seventh annual Super Saturday Tailgate event.

Linda Holliday and Bill Belichick at Wheels Up members-only Super Saturday Tailgate event on February 1, 2020, in Wynwood, Miami. The seventh-annual event featured a chalk talk hosted by prominent figures in sports and entertainment and interactive partnership activations. (Photo by Robin Marchant/Getty Images for Wheels Up)

Taking over a warehouse in Wynwood, the afternoon and into the evening party drew a mix of athletes and celebrities. Russell Wilson, Baker Mayfield, Bill Belichick (above), Sam Darnold, Guy Fieri, Rich Eisen, Ron Rivera, Scott Van Pelt, Mike Golic, Mike Tirico, Kirk Herbstreit, Steve Levy, and Lawrence Tynes were spotted.

Wheels Up’s Dichter on his Delta deal, private jets and meatballs

Wheels Up Super Bowl LIV Miami 2020

In a wide-ranging interview with Fox Business host Maria Bartiromo, the Wheels Up founder and CEO discussed the implications of its Delta Private Jets deal plus its upcoming Super Bowl LIV party

Wheel Up CEO last week joined Fox Business host Maria Bartiromo on Mornings with Maria. And while there was talk of his deal with Delta Air Lines to merge Delta Private Jets with Wheels Up, there were also meatballs.

As part of the eight-minute segment, Dichter discussed Super Bowl LIV, to be held February in Miami. It will mark the second year in a row it is partnering with Rao’s for a pop-up restaurant as part of its hospitality for the Big Game.

Wheels Up sets Rao’s pop-up for Super Bowl LIV

Wheels Up Super Bowl LIV Miami party

Super Bowl hospitality for Wheels Up members will include Rao’s by the Beach

Hopefully, Delta Air Lines CEO Ed Bastian likes Italian food.

If his deal to merge Delta Private Jets with Wheels Up closes before Super Bowl LIV, Bastian probably won’t have to worry about getting a table at Rao’s, at least the pop-up version coming to South Beach.

According to a press release, Wheels Up, alongside W South Beach and Rao’s Restaurant Group, will run a pop-up replica of the iconic Neapolitan eatery Jan. 29 through Feb. 1.

EXCLUSIVE: Wheels Up introduces new entry-level membership offering, Wheels Up Connect, and fixed-rate light jets

Wheels Up

The pay-as-you-go membership program is broadening its customer base with its new $2,995 Connect Membership while launching a light jet program, anchored by the Citation Encore+, with a fixed hourly rate.

Wheels Up is no longer a two-trick pony. After five years making its mark principally on the back of King Air 350i with the help of the midsize Cessna Citation Excel/XLS, the New York-based privation aviation membership company is taking two big steps today. First, it is moving to fulfill founder and CEO Kenny Dichter’s vision of democratizing private travel even further with its new Connect Membership, which is focused on the concept of sharing flights, booking charter and accessing signature events.

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