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Super Bowl week is a cornerstone event for Wheels Up’s hospitality focus, and this year will be no different as the Big Game goes to Los Angeles.
Wheels Up has always been about being more than just a private aviation solution, but a lifestyle. That approach was on display earlier this month during Super Bowl LIV. In Miami, it hosted its seventh annual Super Saturday Tailgate event.
Taking over a warehouse in Wynwood, the afternoon and into the evening party drew a mix of athletes and celebrities. Russell Wilson, Baker Mayfield, Bill Belichick (above), Sam Darnold, Guy Fieri, Rich Eisen, Ron Rivera, Scott Van Pelt, Mike Golic, Mike Tirico, Kirk Herbstreit, Steve Levy, and Lawrence Tynes were spotted.
Wheel Up CEO last week joined Fox Business host Maria Bartiromo on Mornings with Maria. And while there was talk of his deal with Delta Air Lines to merge Delta Private Jets with Wheels Up, there were also meatballs.
As part of the eight-minute segment, Dichter discussed Super Bowl LIV, to be held February in Miami. It will mark the second year in a row it is partnering with Rao’s for a pop-up restaurant as part of its hospitality for the Big Game.
Hopefully, Delta Air Lines CEO Ed Bastian likes Italian food.
If his deal to merge Delta Private Jets with Wheels Up closes before Super Bowl LIV, Bastian probably won’t have to worry about getting a table at Rao’s, at least the pop-up version coming to South Beach.
According to a press release, Wheels Up, alongside W South Beach and Rao’s Restaurant Group, will run a pop-up replica of the iconic Neapolitan eatery Jan. 29 through Feb. 1.