The jet card provider will continue with a wide variety of hospitality for members during Derby weekend
Directional Aviation’s Sentient Jet said it has renewed its multi-year collaboration with the Kentucky Derby, Kentucky Oaks, and Churchill Downs as Preferred Private Aviation Partner. As an official partner of the two annual races and their shared home track, Sentient Jet will continue to curate various extraordinary experiences surrounding the weekend’s celebrations, including bespoke private travel services, special on-site hospitality offerings and the third annual Derby Day Breakfast hosted by Brand Ambassador and Celebrity Chef Bobby Flay.
The inventor of the Jet Card 20 years later finds itself atop the growing category it created
(Updated Dec. 27, 2019) Founded in 1999, Sentient Jet lays claim as inventor of the jet card. Twenty years later the company is no longer a start-up trying to prove a concept, but with 6,000 members a category leader, by our estimates definitely in the top three in revenues out of more than 50 providers. It’s also is part of the Directional Aviation family of companies which includes flight providers Flexjet, Skyjet and PrivateFly (acquired in September) as well Nextant Aerospace (remanufacturing of business jets), Sojourn Aviation (aircraft sales), N1 (aircraft engine parts), Air Services (off-wing services), and Constant Aviation (aircraft modifications and structural repairs). In 2017, Ken Ricci, privately held Directional’s chairman told Forbes the company had $2.5 billion in sales and around 3,000 employees. Sentient and Skyjet revenues were north of $300 million last year.