Year Founded
1999
Headquarters
Braintree, MA
Leadership
Kenn Ricci
Chairman, Flexjet, Inc. and Directional
Andrew Collins
CEO of Sentient Jet and Co-CEO of Flexjet, Inc.
Michael Rossi
CFO, Flexjet, Inc. and Vice Chairman of Directional
Alan Walsh
President
Peter Ockerbloom
Chief Revenue Officer
Durga Nagalla
Chief Technology Officer
Charles Starkowsky
Chief Safety Officer
Meghan Riley
Senior Vice President, Marketing
Kirsten Lamotte
Senior Vice President, Partnerships and Events
Brad Kaffenberger
Senior Vice President, Business Operations
Jet Card Hourly Rates
Light jet hourly rates start from $6,975 per hour, plus fuel and FET
Related Companies
Directional Aviation, OneSky Flight, Flexjet, Flexjet Helicopter, FXAIR, Halo, PrivateFly, Flexjet MRO, Nextant Aerospace
Founded in 1999, Sentient Jet is credited as the inventor of the jet card. It has been part of Kenn Ricci’s Directional Aviation family of companies since 2012.
Sister units in OneSky Flight, LLC (renamed to Flexjet, Inc.) include fractional share operator Flexjet, helicopter operator Halo (renamed to Flexjet Helicopter), and charter brokers PrivateFly and FXAIR.
Other Directional holdings include jet re-manufacturer Nextant Aerospace. jet sales company Sojourn Aviation and Constant Aviation (now part of Flexjet, Inc.).
More recently, the company has become active in the helicopter space with a new brand Halo. (Review private jet membership company M&A activity with our PRIVATE AVIATION DEAL BOOK.).
Sentient Jet is based in Braintree, Massachusetts.
Its service area for fixed one-way rates includes the Continental U.S., the Caribbean, and Mexico. In 2021, it launched a limited-time promotion of fixed one-way rates to Europe.
In Europe, it offers members fixed-rate jet card pricing via an interchange arrangement with PrivateFly, which was renamed to FXAir in 2025.
Sentient Jet offers a significant roster of lifestyle and event partnerships providing over $225,000 in benefits for cardholders as of 2025.
It sells in increments of 25 hours and offers light jets, mid-size jets, super-midsize jets, and large-cabin programs.
Members can upgrade and downgrade the cabin category based on published rates on a trip-by-trip basis. In October 2022, it announced plans for a SPAC IPO.
It is part of Flexjet, Inc., which includes Flexjet, Sentient Jet, FXAir, and Constant Aviation.
As part of its SPAC merger plans announced in 2022, OneSky Flight was renamed as Flexjet, Inc. Constant Aviation joined the flight providers (Flexjet, Sentient Jet, FXAir, PrivateFly, Sirio, and Flair Jet) in Flexjet, Inc. In April 2023, the company announced that it would halt its plans for an IPO and remain privately held. Luxury giant LVMH and its billionaire Chairman, Bernard Arnault, announced in July 2025 that they had acquired a 20% stake in Flexjet through L Catterton, the investment firm they back.
1999
Directional Aviation’s Flexjet, Inc.
Around 8,000 customers
$450 million in 2022
Andrew Collins
Sentient sources flights from the Flexjet fleet of aircraft retired and refurbished from its fractional fleet and third-party charter operators
Sentient Jet begins at 25 hours for $174,375, plus fuel surcharge and FET
Sentient offers fixed-hourly rates
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