November 12, 2024
It was a cold New York morning just over two-and-a-half years ago that Wheels Up founder and CEO Kenny Dichter announced on CNBC he had hired Bank of America and Goldman Sachs to explore strategic initiatives. Yesterday, he rang the closing bell at the New York Stock Exchange, marking the private aviation provider’s first day as a publicly traded company.
During the past 30 months, Dichter has made five acquisitions, struck a wide-ranging partnership with Delta Air Lines, and recruited an all-star line-up of executive talent from both the industry and Fortune 500 companies. He’s also turned the membership seller into the second-largest operator of for-hire private aircraft. He’s added aircraft sales, management and even repairs as he seek to be the Amazon of private aviation. And of course, there’s democratization, with digital initiatives, shared flights and shuttles.
“More Netflix than NetJets,” Dichter likes to say.
It’s often hard to keep up with the seemingly nonstop flow of announcements, so below, we look back with links to our coverage.
SPAC Aspirational Consumer shareholders approve Wheels Up merger
July 12, 2021
Wheels Up’s Chung selected to Adweek’s Women Trailblazers list
July 12, 2021
Wheels Up adds Porsche luxury auto discounts for members
July 8, 2021
American Express selects Wheels Up as Premium Private Jet Program partner
July 2, 2021
Wheels Up/Amex: Should you buy Wheels Up through American Express?
July 2, 2021
ESPYS selects Wheels Up as the official private aviation provider
June 30, 2021
Wheels Up adds $7,500 value via Landry’s Inc. fine dining partnership
June 29, 2021
SPAC Aspirational sets July 12 to approve Wheels Up merger
June 23, 2021
New Airshare ad continues its attack on Wheels Up
June 17, 2021
Wheels Up partners with NFL Players Association
July 13, 2021
Wheels Up targets companies with UP For Business
June 15, 2021
Wheels Up supports TAPS assistance of military families
June 3, 2021
Wheels Up revenues surge to $261.7 million in Q1 as losses narrow
May 20, 2021
Wheels Up names former Amazon, Airbnb head as Chief Marketplace Officer
May 11, 2021
Wheels Up resumes Nantucket by-the-seat shuttle flights
May 5, 2021
Wheels Up expands partnership with Inspirato
May 4, 2021
Delta’s stake in Wheels Up soars to $520 million
April 29, 2021
Wheels Up selects Amperity’s enterprise Customer Data Platform
April 26, 2021
Inside Wheels Up’s plan to be the Amazon of private jets
April 19, 2021
Wheels Up, Bell Textron to launch helicopter service
April 9, 2021
Reviewing the Wheels Up private jet booking app
April 5, 2021
Kansas Jayhawks’ Coach Bill Self gets a ‘lifetime’ Wheels Up membership
April 3, 2021
Wheels Up takes Meals Up to the Masters
April 2, 2021
Wheels Up’s Chung honored for breaking racial, gender barriers
March 31, 2021
Solairus, Jet Aviation customer data impacted by Wheels Up Avianis data breach
March 25, 2021
Wheels Up adds Waldorf Astoria partnership
March 23, 2021
Here’s how much Wheels Up paid for each of its 5 acquisitions
March 17, 2021
March 16, 2021
Demand levels for private jets could spike 150%, says Wheels Up’s CEO
March 12, 2021
Two Wheels Up execs picked by Oprah for “paving the way for women in leadership positions”
March 1, 2021
Middle East top of Wheels Up’s expansion plans
February 18, 2021
Wheels Up’s SPAC reveals revenue, profitability, membership, fleet size and more
February 17, 2021
Goodbye Delta Private Jets; It’s now Wheels Up
February 14, 2021
Biggest Private Jet Operators of 2020 led by NetJets, Flexjet, Wheels Up and Vista Global
February 9, 2021
Biggest Part 135 private jet charter companies for 2020 ranked
February 4, 2021
Wheels Up to go public via a merger with LVMH-backed SPAC
February 1, 2021
Wheels Up in talks with SPAC to go public at $2 billion valuation
January 26, 2021
Brady vs. Mahomes pairs Wheels Up against Airshare
January 25, 2021
Wheels Up adds long-flight rate cap
January 21, 2021
Wheels Up taps Hilton Hotels for Chief Legal Officer
January 19, 2021
Wheels Up makes another executive appointment
January 13, 2021
Wheels Up acquires private jet operator Mountain Aviation
January 5, 2021
Wheels Up named Top Flight Awards winner
January 4, 2021
Wheels Up’s Firestone establishes aviation scholarship
December 24, 2020
Wheels Up’s Dichter named to 2020’s Responsible 100 list
December 17, 2020
Wheels Up taps former Grey Goose, Patron CMO Applbaum to lead marketing
December 2, 2020
Wheels Up eyes $1 billion sales mark for 2021
November 18, 2020
November 18, 2020
You can buy Wheels Up at Costco, but should you?
November 14, 2020
Wheels Up Aircraft Sales joins IADA
November 10, 2020
Wheels Up announces FET-free flight fund options for members
October 23, 2020
Wheels Up’s colorful King Air fleet is for a good cause
October 22, 2020
Wheels Up partners with International LGBTQ+ Travel Association
October 20, 2020
Delta Air Lines values Wheels Up at $890 million
October 16, 2020
Wheels Up launches combined aircraft management group
September 30, 2020
Wheels Up, Textron go orange to support Feeding America’s Hunger Action Month
September 14, 2020
Wheels Up sets increased COVID-19 safety program
September 9, 2020
Wheels Up appoints veteran private jet execs to lead diversity push
August 17, 2020
Wheels Up adds whole aircraft sales unit
August 12, 2020
August 5, 2020
Wheels Up gets $74 million in CARES Act funds
June 19, 2020
Wheels Up’s Sunday with Tiger, Phil, Tom, and Peyton reaches 6.3 million viewers, raises $20 million
May 25, 2020
Wheels Up’s Meals Up hits 12 million meals donated
May 23, 2020
NetJets, Wheels Up, Delta Private Jets, VistaJet capture Departures magazine’s Legends award
May 13, 2020
Wheels Up waives membership fees for JetSuite jet card customers
May 6, 2020
Wheels Up targets 10 million meals in COVID-19 Coronavirus relief effort
March 31, 2020
Argus reveals top Part 135 private jet charter operators for 2019
March 4, 2020
Wheels Up buys Gama Aviation Signature growing its fleet to over 300 private aircraft
March 2, 2020
Wheels Up celebrates Super Bowl weekend in style
February 19, 2020
Wheels Up, Delta Air Lines close on the acquisition of Delta Private Jets
January 29, 2020
Wheels Up’s Dichter named Entrepreneur of the Year Award
January 16, 2020
Wheels Up is the top prize at Buffalo Wild Wings
January 8, 2020
Wheels Up’s Dichter on his Delta deal, private jets and meatballs
December 22, 2019
Wheels Up sets Rao’s pop-up for Super Bowl LIV
December 13, 2019
Wheels Up, Delta Air Lines to combine their private jet businesses
December 12, 2019
Wheels Up unveils major program enhancements
December 3, 2019
Wheels Up adds camouflage King Air 350i to its fleet
November 2, 2019
Wheels Up is adding large cabin fixed rates and a no-fee membership tier for on-demand charter
October 21, 2019
Wheels Up has acquired Avianis in play to enhance customer experience
September 23, 2019
Wheels Up adds capped hourly rate, guaranteed availability Super Midsize jets
August 13, 2019
Wheels Up completes $128 million Class D equity capital raise with $1.1 billion + valuation
August 9, 2019
Wheels Up has purchased Travel Management Company
June 3, 2019
Jet Card Insider: Wheels Up is no longer a two-trick pony
March 13, 2019
February 11, 2019
Wheels Up has hired Goldman Sachs and Bank of America for ‘strategic initiatives’
January 31, 2019
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