Wheels Up: A look back at its road to the New York Stock Exchange

By Doug Gollan, July 15, 2021

Renamed Wheels Up Experience is now trading on the New York Stock Exchange under the symbol UP. Here’s how it got there…

It was a cold New York morning just over two-and-a-half years ago that Wheels Up founder and CEO Kenny Dichter announced on CNBC he had hired Bank of America and Goldman Sachs to explore strategic initiatives. Yesterday, he rang the closing bell at the New York Stock Exchange, marking the private aviation provider’s first day as a publicly traded company.

During the past 30 months, Dichter has made five acquisitions, struck a wide-ranging partnership with Delta Air Lines, and recruited an all-star line-up of executive talent from both the industry and Fortune 500 companies. He’s also turned the membership seller into the second-largest operator of for-hire private aircraft. He’s added aircraft sales, management and even repairs as he seek to be the Amazon of private aviation. And of course, there’s democratization, with digital initiatives, shared flights and shuttles.

“More Netflix than NetJets,” Dichter likes to say.

It’s often hard to keep up with the seemingly nonstop flow of announcements, so below, we look back with links to our coverage.

SPAC Aspirational Consumer shareholders approve Wheels Up merger

July 12, 2021

Wheels Up’s Chung selected to Adweek’s Women Trailblazers list

July 12, 2021

Wheels Up adds Porsche luxury auto discounts for members

July 8, 2021

American Express selects Wheels Up as Premium Private Jet Program partner

July 2, 2021

Wheels Up/Amex: Should you buy Wheels Up through American Express?

July 2, 2021

ESPYS selects Wheels Up as the official private aviation provider

June 30, 2021

Wheels Up adds $7,500 value via Landry’s Inc. fine dining partnership

June 29, 2021

SPAC Aspirational sets July 12 to approve Wheels Up merger

June 23, 2021

New Airshare ad continues its attack on Wheels Up

June 17, 2021

Wheels Up partners with NFL Players Association

July 13, 2021

Wheels Up targets companies with UP For Business

June 15, 2021

Wheels Up supports TAPS assistance of military families

June 3, 2021

Wheels Up revenues surge to $261.7 million in Q1 as losses narrow

May 20, 2021

Wheels Up names former Amazon, Airbnb head as Chief Marketplace Officer

May 11, 2021

Wheels Up resumes Nantucket by-the-seat shuttle flights

May 5, 2021

Wheels Up expands partnership with Inspirato

May 4, 2021

Delta’s stake in Wheels Up soars to $520 million

April 29, 2021

Wheels Up selects Amperity’s enterprise Customer Data Platform

April 26, 2021

Inside Wheels Up’s plan to be the Amazon of private jets

April 19, 2021

Wheels Up, Bell Textron to launch helicopter service

April 9, 2021

Reviewing the Wheels Up private jet booking app

April 5, 2021

Kansas Jayhawks’ Coach Bill Self gets a ‘lifetime’ Wheels Up membership

April 3, 2021

Wheels Up takes Meals Up to the Masters

April 2, 2021

Wheels Up’s Chung honored for breaking racial, gender barriers

March 31, 2021

Solairus, Jet Aviation customer data impacted by Wheels Up Avianis data breach

March 25, 2021

Wheels Up adds Waldorf Astoria partnership

March 23, 2021

Here’s how much Wheels Up paid for each of its 5 acquisitions

March 17, 2021

Wheels Up launching loyalty program, redemptions for Delta SkyMiles members; Opens flights to non-members

March 16, 2021

Demand levels for private jets could spike 150%, says Wheels Up’s CEO

March 12, 2021

Two Wheels Up execs picked by Oprah for “paving the way for women in leadership positions”

March 1, 2021

Middle East top of Wheels Up’s expansion plans

February 18, 2021

Wheels Up’s SPAC reveals revenue, profitability, membership, fleet size and more

February 17, 2021

Goodbye Delta Private Jets; It’s now Wheels Up

February 14, 2021

Biggest Private Jet Operators of 2020 led by NetJets, Flexjet, Wheels Up and Vista Global

February 9, 2021

Biggest Part 135 private jet charter companies for 2020 ranked

February 4, 2021

Wheels Up to go public via a merger with LVMH-backed SPAC

February 1, 2021

Wheels Up in talks with SPAC to go public at $2 billion valuation

January 26, 2021

Brady vs. Mahomes pairs Wheels Up against Airshare

January 25, 2021

Wheels Up adds long-flight rate cap

January 21, 2021

Wheels Up taps Hilton Hotels for Chief Legal Officer

January 19, 2021

Wheels Up makes another executive appointment

January 13, 2021

Wheels Up acquires private jet operator Mountain Aviation

January 5, 2021

Wheels Up named Top Flight Awards winner

January 4, 2021

Wheels Up’s Firestone establishes aviation scholarship

December 24, 2020

Wheels Up’s Dichter named to 2020’s Responsible 100 list

December 17, 2020

Wheels Up taps former Grey Goose, Patron CMO Applbaum to lead marketing

December 2, 2020

Wheels Up eyes $1 billion sales mark for 2021

November 18, 2020

NetJets predicts return to 2019 flight levels by 2021 as private aviation bosses offer a bullish outlook

November 18, 2020

You can buy Wheels Up at Costco, but should you?

November 14, 2020

Wheels Up Aircraft Sales joins IADA

November 10, 2020

Wheels Up announces FET-free flight fund options for members

October 23, 2020

Wheels Up’s colorful King Air fleet is for a good cause

October 22, 2020

Wheels Up partners with International LGBTQ+ Travel Association

October 20, 2020

Delta Air Lines values Wheels Up at $890 million

October 16, 2020

Wheels Up launches combined aircraft management group

September 30, 2020

Wheels Up, Textron go orange to support Feeding America’s Hunger Action Month

September 14, 2020

Wheels Up sets increased COVID-19 safety program

September 9, 2020

Wheels Up appoints veteran private jet execs to lead diversity push

August 17, 2020

Wheels Up adds whole aircraft sales unit

August 12, 2020

NetJets, Wheels Up, Flexjet, and Vista Global’s XOJET lead the list of Biggest U.S. Private Jet Operators

August 5, 2020

Wheels Up gets $74 million in CARES Act funds

June 19, 2020

Wheels Up’s Sunday with Tiger, Phil, Tom, and Peyton reaches 6.3 million viewers, raises $20 million

May 25, 2020

Wheels Up’s Meals Up hits 12 million meals donated

May 23, 2020

NetJets, Wheels Up, Delta Private Jets, VistaJet capture Departures magazine’s Legends award

May 13, 2020

Wheels Up waives membership fees for JetSuite jet card customers

May 6, 2020

Wheels Up targets 10 million meals in COVID-19 Coronavirus relief effort

March 31, 2020

Argus reveals top Part 135 private jet charter operators for 2019

March 4, 2020

Wheels Up buys Gama Aviation Signature growing its fleet to over 300 private aircraft

March 2, 2020

Wheels Up celebrates Super Bowl weekend in style

February 19, 2020

Wheels Up, Delta Air Lines close on the acquisition of Delta Private Jets

January 29, 2020

Wheels Up’s Dichter named Entrepreneur of the Year Award

January 16, 2020

Wheels Up is the top prize at Buffalo Wild Wings

January 8, 2020

Wheels Up’s Dichter on his Delta deal, private jets and meatballs

December 22, 2019

Wheels Up sets Rao’s pop-up for Super Bowl LIV

December 13, 2019

Wheels Up, Delta Air Lines to combine their private jet businesses

December 12, 2019

Wheels Up unveils major program enhancements

December 3, 2019

Wheels Up adds camouflage King Air 350i to its fleet

November 2, 2019

Wheels Up is adding large cabin fixed rates and a no-fee membership tier for on-demand charter

October 21, 2019

Wheels Up has acquired Avianis in play to enhance customer experience

September 23, 2019

Wheels Up adds capped hourly rate, guaranteed availability Super Midsize jets

August 13, 2019

Wheels Up completes $128 million Class D equity capital raise with $1.1 billion + valuation

August 9, 2019

Wheels Up has purchased Travel Management Company

June 3, 2019

Jet Card Insider: Wheels Up is no longer a two-trick pony

March 13, 2019

EXCLUSIVE: Wheels Up introduces new entry-level membership offering, Wheels Up Connect, and fixed-rate light jets

February 11, 2019

Wheels Up has hired Goldman Sachs and Bank of America for ‘strategic initiatives’

January 31, 2019

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